OLiSwEll

In just nick of time, before the IIFA Awards were to kick start, Amitabh Bachchan broke the highly anticipated news about his bahu. Amid the constant speculations of Aishwarya being pregnant, the hearty news is finally out. Yes, Aishwarya Rai Bachchan is pregnant. Where, Big B couldn’t curtail his happiness anymore and tweeted last night, “NEWS NEWS NEWS !! I AM GOING TO BECOME A GRANDFATHER..AISHWARYA EXPECTING..SO HAPPY AND THRILLED!!! (sic)”, Abhishek Bachchan is nowhere to be seen.

Former Miss World and an enchanting beauty, the actor has encashed upon her talent and charm over the years, and her entry into the Bachchan clan definitely took the Bachchan brand value to another height. Where, father-in-law is a living legend, husband known for his good work in the films, the bahu is a brand in herself. And, the moment you bring together all the three, the frenzy among media is for sure.

But, with the news of the Bachchan Bahu being pregnant, this might be a blow for the Bachchan brand. As, the few hundred crores that make their way to the Bachchans’ hefty bank balance, Ash’s contribution is unmissable. And, with the confirmed news of her pregnancy, she might lose onto the big brands. With her recent stint at 162nd Prix de Diane horse racing in France, the actor was lashed out for her weight gain in media circuits, and will surely have a tough time ahead as she is reportedly replaced by Freida Pinto for L’Oreal.

So, now the Bachchans will need more than a Ash, to hold onto their brand value. Hope, you are listening, Abhishek?